2024: SmartSoft’s Year of Growth & Success

The past year has been an exciting journey for SmartSoft. Both internally and externally, the company has undergone significant transformation, continuing to pursue ambitious goals driven by teamwork and unity.

The company fosters a culture of collaboration, where team members and partners support one another, share objectives and work towards common interests. This synergy is powered by a diverse group of individuals, united by a shared mission to redefine the iGaming industry.

As a result, the number of unique customers has grown by an impressive 75%, a remarkable achievement.

Team Expansion & User Growth

SmartSoft made huge progress this year by adding 40 new team members, strengthening its skills and knowledge across different areas. This expansion created a more dynamic work environment and played a key role in improving the company’s overall performance. The 75% growth in unique users compared to the previous year highlights the company’s growing global reach, ability to attract a wide audience and commitment to offering exciting and innovative gaming experiences.

New Markets & Partnerships

SmartSoft made remarkable strides by entering 25 new markets, significantly enhancing its global footprint. The company also established strategic partnerships with leading operators and platforms, including Betfair, Betway, Stoiximan, Betnacional, LottoStar, Betmexico and Qtech. These collaborations will unlock new opportunities and open doors to fresh audiences worldwide.

JetX’s Unstoppable Rise

JetX, SmartSoft’s flagship and pioneer crash game, proved that it is the top game not only for SmartSoft but in the whole iGaming industry. Its users rose by 80% and if anyone is still unfamiliar with JetX, it was the pioneer crash game developed by SmartSoft.

Since its launch, JetX has achieved extraordinary success, becoming a favourite among players and partners alike. The game is always evolving with regular updates, as the SmartSoft team constantly works to make it even better. Its innovative gameplay, challenging players to cash out at just the right moment, captivates audiences worldwide. Breaking records and redefining expectations. The continued rise of JetX signifies the company’s ongoing commitment to offering exciting, innovative and highly engaging products to its users.

Performance of Top Games

SmartSoft’s portfolio of top games saw incredible engagement, with a great increase in user participation across its leading titles, including Balloon, Mine Island, HelicopterX, PlinkoX and FootballX. This phenomenal growth demonstrates that the company’s gaming offerings are setting industry benchmarks for user interaction and satisfaction. SmartSoft’s games play a key role in redefining the entertainment experience for players worldwide.

Exciting New Games

In 2024, SmartSoft introduced a total of 18 new games, all designed to offer players a unique and immersive experience. Some of the most anticipated releases included 4 Bonuses Bonanza – Plinko Spin, Mad Slot, Rodeo X, Dracula’s Fortune, Jungle Sisters Deluxe and Samba da Deusa.

These games have attracted more than two million new users, underscoring their appeal and the growing demand for SmartSoft’s innovative approach to gaming, further strengthening SmartSoft’s position as an iGaming industry leader, offering games tailored to every preference.

Partnerships & Sponsorships

SmartSoft strengthened its position in the global market by extending its partnership with Argentina’s national football team, including becoming the Official Crash Game Partner. Being a member of their World Champions Family is proof of SmartSoft’s commitment. Through these initiatives, the company aims to spread the spirit of football, which brings people together and fosters a sense of community.

With this renewal in 2024 with the Argentine Football Association and national team, SmartSoft continues a journey that combines passion and excellence, where the worlds of business and gaming converge with the magic of Argentine football. Plans were also announced for added content and marketing actions featuring the stars of the national team.

Memorable Moments & Extraordinary Partnerships

SmartSoft participated in eight major industry exhibitions, earning prestigious nominations such as Best Innovator, Best Interactive Experience and Best Crash Game. Beyond the awards, SmartSoft cemented its reputation for innovation and connection through extraordinary events and partnerships.

The Legend Series brought partners face-to-face with football legends like Zanetti, Palacio and Milito, while an exclusive Champions League Experience in London with José Mourinho left lasting impressions.

In Lisbon, partners enjoyed the privilege of meeting Javier Mascherano at the SmartSoft booth and engaging in personal conversations during a special dinner. The collaboration reached new heights with an in-depth interview with Lionel Scaloni, offering an insightful glimpse into the team’s journey.

SmartSoft also proudly partnered with Georgian football legend Shota Arveladze, strengthening its ties to the sports world and bringing people even closer together.

Additionally, the launch of the Partners’ Club during a three-day celebration in Georgia showcased the company’s commitment to fostering collaboration and shared success.

Licensing Achievements

SmartSoft reached several important licensing milestones in 2024, underscoring its commitment to expanding its global operations while adhering to regulatory standards. The company’s Greek license, originally obtained in 2023, became fully operational, allowing SmartSoft to expand its European reach. The company also achieved authorizations in Peru and obtained compliance certification in South Africa, further strengthening its position in these growing markets.

Certifications
SmartSoft earned 79 new certifications in 2024, reflecting the company’s dedication to maintaining the highest standards in the industry. These certifications cover a wide range of areas, reinforcing SmartSoft’s commitment to delivering top-tier products that meet international quality and regulatory standards.

Looking Forward

As the company continues to build on the momentum from 2024, it remains committed to delivering exceptional entertainment experiences, expanding into new markets and redefining the gaming landscape. SmartSoft is excited about what the future holds and is looking forward to further strengthening its position as an industry leader in the years to come,  staying true to its motto: Keep Flying Even Higher.

Leave a Comment

Comments

No comments yet. Why don’t you start the discussion?

Leave a Reply

Your email address will not be published. Required fields are marked *