Swiss iGaming technology provider Gamanza has announced the launch of its Gamanza Engage product suite at Juegalo.com, one of Chile’s leading online gambling brands.
The operator will use Gamanza’s state-of-the-art real-time CRM solution, as well as the loyalty and gamification modules of Gamanza Engage. This includes a configurable system of ranks and levels, along with the new Dolarz token that players earn for regular gameplay, and as a reward for various achievements and milestones.
Dolarz can be used to purchase bonuses and physical items from a branded on-site reward shop.
Missions and tournaments further equip the Juegalo brand with innovative tools designed to enhance player engagement and boost customer loyalty through personalized rewards and experiences.
The advanced CRM system ensures Juegalo can provide targeted and automated promotions to players, giving a further boost to retention and reactivation.
Robert Civill, CCO at Gamanza, says: “We are thrilled to bring our gamification and loyalty solutions to Juegalo.com, a forward-thinking operator in a booming region.
“Our tools add an extra layer of entertainment for players, significantly enhancing overall levels of engagement and long-term loyalty across the player base.”
Alejandro Salinas, COO of Juegalo, adds: “Partnering with Gamanza allows us to deliver a fresh gaming experience for our players, aligned with our commitment to innovation and customer satisfaction.
“We are confident that players in this region will be highly engaged by these new features, and we also look forward to exploring the boosters mechanic to add some variety to our incentives and reduce our overall bonus costs.”
