Groove has marked a key milestone in Georgia, solidifying its presence with a special visit from Social Media Brand Marketing & Senior Account Manager, Rachel Tourgeman.
Rachel, a pivotal figure in Groove’s rapid expansion, was hosted by SmartSoft, one of the region’s leading players, as she took part in an immersive exploration of Georgia’s potential and opportunities within iGaming.
Groove’s portfolio now boasts over 15,000 games from more than 100 top-tier providers, adding over 100 new titles every month, ensuring operators and casinos always have fresh content to captivate players.
Since joining Groove mid-pandemic in 2020, Rachel has become an integral part of the company, wearing many hats and driving the brand’s growth on multiple fronts. Her visit to Georgia was not just a testament to her commitment but also underscored the region’s growing importance in Groove’s global ambitions.
Along with key markets like Romania, Serbia, Bulgaria, Kazakhstan and Slovenia, Georgia serves as a strategic hub for Groove’s operations in Eastern Europe and Central Asia. These regions provide not only fertile ground for business but also insights into diverse cultural, political and regulatory environments, essential knowledge for scaling globally.
Rachel’s visit focused on refining marketing strategies and strengthening account management, working closely with the Groove Georgia team to ensure seamless cross-border collaboration.
Rachel Tourgeman says: “These few days with SmartSoft and the Groove Georgia team really show that this region is a powerhouse within the global industry.”
Yahale Meltzer, Co-founder & COO of Groove, adds: “Georgia is an important strategic centre for Groove, and I am delighted Rachel was able to represent us with SmartSoft and discuss strategy with our team in Georgia.
“Groove is not just connecting the dots in Georgia; we are redrawing the map of the iGaming world.”
