Esports has experienced explosive growth in Q3 2024, doubling turnover compared to the previous quarter, with the average bet on cybersports increasing by 17.6%.
For the second consecutive quarter, eFootball outperformed CS2, indicating a shifting interest within the esports sector.
Across the entire Sportsbook, the average live bet grew by 10%, a positive development for operators as live bets represented 78.6% of turnover.
The SOFTSWISS Sportsbook team is actively enhancing the live betting experience, aiming to capitalise on this trend and provide operators with even greater revenue opportunities.
Overall, the average bet grew by 9.7% in Q3 2024, and the number of bets increased by 18.7%. GGR saw modest growth of 1.5%. Despite the large number of projects launched for UEFA Euro 2024, month-on-month statistics show that with the right promotional strategies, projects continue to operate successfully even after such massive events.
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, adds: “Aligning a launch with a major sporting event can be a successful strategy, but football is not the only sport that can be leveraged in this way.
“The growth of cybersports presents new opportunities; for specialised projects targeting specific audiences, esports events can serve as an effective starting point.”
The SOFTSWISS team continues to work on The iGaming Trends Report 2025, offering a deep dive into key industry developments based on over 50,000 media headlines and insights from industry experts, and providing a data-driven perspective on the trends shaping the upcoming year.
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