SiGMA Group has announced that in 2025, its primary European event – renamed as SiGMA Central Europe – will be held for the first time in Milan, Italy, at Fiera di Milano, one of the largest and most prestigious expo venues in Europe.
Taking place from November 23rd to 26th, 2025, the event is expected to attract a record-breaking 30,000 delegates, making it SiGMA’s largest event to date.
Italy’s iGaming industry is set to achieve revenue of €2.89bn in 2024 and, according to Statista, has an anticipated annual growth rate of 5.52% from 2024 to 2029, reaching €3.78bn by the end of the forecast period. By bringing SiGMA Europe to Italy, the event aims to play a pivotal role in driving this market shift, positioning itself at the forefront of the country’s iGaming revolution.
Fiera di Milano is the world’s fourth largest exhibition venue, and third largest in Europe, with an indoor exhibition area of 345,000sqm plus 60,000sqm of outdoor space. It also offers 15,000 car parking spaces and three state-of-the-art conference centres.
The city of Milan has three international airports – Malpensa, Linate and Orio al Serio – plus five metro lines and an extensive network of buses and trams and is at the crossroads of several tier-1 markets, including Poland, France, Switzerland, Austria and Germany.
Furthermore, Malta will remain a key part of the SiGMA events calendar, with another new event, SiGMA Euro-Med, scheduled for September 1st to 4th, 2025 at the Mediterranean Maritime Hub (MMH), and offering a more niche opportunity, ensuring that Malta retains its strong connection to the iGaming events industry.
Special Introductory Offer
To help to ensure a smooth transition, SiGMA is offering businesses that purchase a booth for the November 2025 SiGMA Central Europe event a choice of either double the space at no extra cost, or a matching free booth at the September 2025 SiGMA Euro-Med event in Malta.
This offer is valid until the end of November 2024.
