CasinoEngine, the EveryMatrix casino productivity platform, generated 62 billion game rounds between January and November 2024, equating to €64bn in turnover with third quarter financial results revealing record GGR for customers of €709m, up 53% year-on-year.
Latest Q3 numbers showed a 12th consecutive record quarterly performance with GGR for the last 12 months at €2.6bn, a 63% year-on-year increase.
Anticipating iGaming player behaviours and trends, the CasinoEngine team developed a series of bonus, loyalty and personalisation solutions across 2024, significantly enhancing player experiences and boosting operator revenues.
Its cross-vertical suite of loyalty and engagement tools includes challenges, tournaments, loyalty mini games, jackpots (JackpotEngine) and new loyalty solution, LoyaltyEngine, plus BonusEngine that comprises bonus money, cash-back for casino and sports, free spins, free bets, odds boost, stake back and more.
EveryMatrix’s Casino division will also launch EngageSuite in early 2025, a range of six versatile loyalty and gamification tools that can be used individually or combined for greater impact, designed to create seamless, cross-vertical player experiences.
Once an operator configures each journey’s framework, players take the reins, personalising their experience by selecting the perks they value most and using them to enhance their gameplay.
LoyaltyEngine rewards player loyalty through coins and a customisable shop system. Players earn Experience Points (XP) to unlock new levels and benefits while collecting spendable coins to redeem for merchandise, digital rewards and more. Operators can configure earning rules, expiration settings and rewards to tailor engagement strategies.
EveryMatrix’s Casino division bonusing suite offers a 360-degree approach including a new tool that addresses bonus abuse. Bonus Guardian, set to launch in early 2025, uses machine learning trained on known abusers’ history to recognise patterns of bonus abuse activity. Users are marked as confirmed or potential bonus abusers by the system, and actions can be taken accordingly, manually or automatically.
The AI algorithm is trained to distinguish between legitimate and fraudulent gaming activity, boosted by years of gaming data and predictive modelling, all combining to stop abusers in their tracks.
Stian Enger Pettersen, CEO Casino, EveryMatrix, says: “It has been an outstanding year for casino with continued investment in our core product in addition to a series of new product innovations that have enabled us to continue to build momentum and accelerate growth for a record 12 consecutive quarters.
“The results come from a combination of strong relationships with successful operators and substantial investments in new technology and products. This year’s profits are fed straight back into the development of tomorrow’s solutions, so I am convinced the success will continue into 2025 and beyond.”
