EvenBet Gaming, leading developer of online poker software and solutions, has launched its 2024 Trends Report, exploring the latest challenges impacting the global iGaming industry.
This insightful e-book is the result of in-depth research, involving more than 350 professionals spanning sectors such as marketing, technical development and sales, with the highest percentage of respondents being CEOs and stakeholders (31%).
For a second successive year, regulation and competition remain concerns, while more respondents emphasised the increased difficulty in technology adoption associated with the rapid growth of artificial intelligence (AI).
Issues with high-quality recruitment also feature prominently, with the regulation of new jurisdictions bringing fresh challenges regarding the appointment of localised market experts.
The most notable trend is the priority of expansion, both into emerging markets and overall, which accounted for a total 53% of responses as companies continue to seek out additional market share. This was tailed closely by the prioritisation of technological advancement, which was highlighted as a focus by 16% of participants. AI featured prominently throughout responses, with its utilisation for content production, personalisation, customer support and anti-fraud processes establishing it as a key asset powering the industry.
Dmitry Starostenkov, CEO at EvenBet Gaming, says: “This e-book is our most comprehensive to date, with over 350 in-person surveys allowing us to target the most relevant participants. We also added industry experts’ points of view on the trends and problems mentioned, creating even more value for the reader.
“Almost a third of this year’s respondents were CEOs or stakeholders, offering unparalleled insight from decades of industry experience. This all-encompassing analysis of iGaming trends reflects on a year of evolution and shifting demands and demonstrates EvenBet’s commitment to providing critical observations to supplement business decisions.”
You can download the EvenBet Gaming 2024 Trends Report e-book HERE
