Bragg and Caesars continue to build upon their past collaboration, expanding the scope of their content and technological reach
Bragg Gaming Group has signed a new content partnership with Caesars Entertainment that will cover the markets in the United States and Canada.
The partnership resembles a similarly struck deal between Yggdrasil and Aristocrat Interactive, which will see the former’s titles distributed by the interactive game division’s Ignite aggregation platform.
Caesars and Bragg Gaming Forget Content and Technological Alliance
Moving forward, Bragg will provide Caesars with advanced solutions both content and technology, showcasing the company’s staying power in the iGaming ecosystem and the value it brings.
Bragg Gaming Group estimates that this tie-up with Caesars Entertainment will significantly boost its revenue potential allowing it to incrementally raise its content revenue and contribute to a robust bottom line in 2025.
Caesars Entertainment in turn will benefit from such advanced solutions as the company’s Remote Gaming Server ensuring that all online casino games featured run smoothly. Bragg is also deploying its Bragg HUB and aggregation platform Fuze.
Besides this, Bragg will work closely with Caesars’ in-house game studios to produce unique and exclusive content for the Caesars brand’s own titles.
Bragg will also introduce a delivery platform so that these studios can rapidly inject their content into partner brands, and introduce custom games to Caesars websites, such as Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino.
This element of the partnership is not odd at all, as the two companies have already worked together to deploy exclusive games for Caesars Palace Online Casino in the past. Lady Luck Casino Egyptian Magic and Boardwalk Slots Bankers & Cash are two of the titles the two companies have collaborated on in a bid to strengthen retention and engagement at Caesars.
Caesars Digital SVP & chief iGaming officer Matt Sunderland has welcomed this opportunity to once again thicken the company’s ties with Bragg Gaming and tap into the company’s vast technological expertise. In a lengthy statement, he said:
This expansion marks an important step in our strategic growth plan to develop our own proprietary digital slots and table games content and to offer something truly exclusive for our players.
Caesars Digital SVP & chief iGaming officer Matt Sunderland
Bragg Gaming Committed to Delivering Cutting-Edge Content
Sunderland said that the company was excited about the potential of the deal and what it means for Caesars’ online casino operations. This tone was met in kind by Bragg Gaming Group CCO Neill Whyte who was similarly thrilled to strike a new content-slash-technology partnership with Caesars.
Whyte confirmed that the two companies will work on exclusive and engaging content opportunities to boost the player experience and innovate with fresh and unseen titles.
“Bragg and Caesars already have a strong history together, and this expanded partnership is a testament to our commitment to continue building and further strengthening this successful relationship,” he concluded.
