Launched in 2018, Affilka by SOFTSWISS has become a leading affiliate management platform powering the iGaming industry. Celebrating its 7th anniversary, the product now supports over 440 brands and, notably, the number of iGaming operators using the platform increased by 37% over the past year.
Providing cutting-edge tools like the newly presented Geo-Distributed Redirect feature, the trusted Comprehensive Reporting, Flexible Commission Constructor and Built-in Payment Processing, the platform ensures operators are aligned with relevant affiliate marketing trends, optimising affiliate program management and elevating operational efficiency.
Geo-Distributed Redirect aligns with the increasing focus on optimizing user experience and minimising friction in user journeys. Rapid, seamless redirects, fastened by 2.5 to 5x, maximise engagement, reduce bounce rates and improve conversions, reflecting the industry’s shift toward prioritising customer-centric design.
This feature has driven a 3.5% to 7% increase in users successfully reaching casino sites, leading to higher registrations and deposits.
Affilka by SOFTSWISS offers comprehensive reports with near real-time statistics. This advanced analytics tool aligns with the growing reliance on complete actionable data. It provides a competitive edge, as both operators and affiliates receive timely information to make informed decisions. The faster affiliates receive data on player activity, the quicker they can adjust their marketing strategies to attract higher-quality traffic.
Flexible Commission Constructor reflects a demand for highly tailored commission structures to better align with performance metrics, enabling the creation of CPA, RevShare, Hybrid and other bespoke models to meet diverse business needs.
Built-in Payment Processing aligns with the trend of streamlining financial workflows, fostering trust and improving affiliate retention through hassle-free payouts. Affilka by SOFTSWISS integrates multiple payment systems, including Neteller, Skrill, crypto processing and bank transfers, facilitating efficient and timely affiliate payouts directly from the platform’s back office. This seamless payment processing enhances operational efficiency and ensures affiliates receive their earnings promptly.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, says: “In 2025, we are going to enhance our platform with powerful features like Cohort Analysis, Traffic Report for Affiliates and improved Subaffiliate Module with new commission plans and reporting tools. The additional geo-specific payment methods for affiliate cashouts will strengthen the platform.
“We will also continue to focus on optimising traffic delivery, load balancing and enhancing system stability and fault tolerance to ensure uninterrupted traffic flow.”
