BetConstruct and Fast Track bring AI-driven CRM to Latin America

Building on a collaboration first established in 2024, BetConstruct and Fast Track are expanding their partnership to offer all-in-one player engagement and CRM solution tailored for the Latin American iGaming market.

With key partners like Suprema Gaming and VBET already leveraging the synergy of the BetConstruct and Fast Track platforms, this partnership demonstrates a commitment to help operators in Latin America increase market share during this critical period of regulation which will see the region grow exponentially over the next couple of years.

By combining BetConstruct’s comprehensive gaming offerings across casino, sports and lottery with Fast Track’s advanced CRM platform, local operators can now deliver 1:1 personalised experiences at scale. The partnership leverages AI technology and real-time data to improve player retention and drive meaningful interactions, all while navigating the region’s evolving regulatory landscape.

Simon Lidzén, Co-Founder & CEO of Fast Track, says: “Latin America, especially Brazil, represents an exciting growth opportunity for iGaming operators. It is a pleasure to collaborate with BetConstruct to bring the best technology available to operators in the region, helping them deliver exceptional experiences to their players.”

“By leveraging BetConstruct’s world-class product suite alongside our CRM capabilities, we are enabling partners to create deeply personalised player experiences that foster loyalty and long-term success.”

Gegham Yegoryan, CPO at BetConstruct, adds: “This partnership allows operators in Latin America to deliver targeted engagement strategies tailored to local players. With iGaming interest continuing to grow in the region, we are excited to support operators in achieving their goals with innovative tools and solutions.”

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