The relocation of ICE from London to Barcelona marked a significant milestone. The IMF has named Spain as the best-performing economy globally by the end of 2024. With GGR reaching €1.24bn in 2023, the decision underscores the country’s growing influence within our industry.
As a global leader, SOFTSWISS showcased its cutting-edge software solutions in Barcelona, and a key highlight was the company’s Game Aggregator, the largest game hub in the market, featuring over 27,800 games from 280+ providers.
Fully certified in security and technical compliance in both newly regulated markets such as Peru and Brazil, and established European markets like Spain, this solution ensures seamless integration for operators while adhering to regulatory requirements.
Valentina Bagniya, CMO at SOFTSWISS, says: “We were thrilled to have been part of ICE 2025, especially in this historic edition in Barcelona.
“The relocation from London to Barcelona underscores the maturity of Spain’s iGaming industry. This move not only cements the city’s status as a major hub for iGaming but is also poised to positively impact the local economy through increased tourism, business opportunities and industry innovation.”
On the opening day, the company surprised attendees by unveiling its new marketing campaign, Hungry for Success? Dive in with SOFTSWISS. The idea was brought to life through a powerful shark image symbolising strength, leadership and technological superiority.
Visitors had the opportunity to explore the concept at the SOFTSWISS booth, as well as participate in renowned local artist Slim Safont’s live performance, co-creating the image of the technological shark in front of the venue.
Slim Safont stated: “These types of visual activations allow brands to connect with their audience and in this case, thanks to the participation of the attendees, we succeeded in creating a more engaging and memorable experience.”
Max Trafimovich, CCO at SOFTSWISS, also participated in a Masterclass focusing on opportunities in the UAE, sharing his insights into market entry strategies and regulatory frameworks and demonstrating SOFTSWISS’s commitment to exploring new markets and sharing its expertise.
