SPRIBE, the development company behind online gaming sensation, Aviator, has secured multi-year sponsorship deals with UFC, the world’s premier MMA organisation, and WWE, global leader in sports entertainment.
These partnerships mark a bold step in SPRIBE’s global expansion strategy, cementing its position as a dominant force in the B2B iGaming software market. In December alone, Aviator players wagered more than US$14 billion worldwide.
Under the agreement with UFC, the Aviator logo will appear prominently on the Octagon canvas at every UFC event worldwide, accompanied by integrated social media campaigns and premium hospitality experiences.
In parallel, WWE will showcase Aviator branding at selected marquee events, further amplifying the game’s visibility among global audiences.
Aviator has achieved significant success in over 60 countries, including key growth markets like Brazil, India and several countries in Europe and Africa.
With a combined global reach of engaged fans across 170 countries, WWE and UFC provide SPRIBE with an unmatched international platform to propel continued growth for Aviator. And for WWE, the alignment with Aviator represents an opportunity to engage with a rapidly growing audience in the gaming sector.
Nicholas Smith, VP of Global Partnerships for TKO Group, says: “We are thrilled to expand our partnership with SPRIBE across both UFC and WWE.
“Much like UFC and WWE, Aviator is a pioneer in its own industry, reshaping the iGaming landscape with innovative, immersive and engaging consumer experiences.
“Together, UFC and WWE provide brands with access to one of the most formidable marketing portfolios in sports, and we are looking forward to working with SPRIBE to design custom integrations within our content that will help them reach millions more consumers around the world.”
SPRIBE’s strategic brand partnerships aim to build long-term brand equity to support key growth business drivers, including global brand visibility, key markets expansion and customer acquisition.
Pictured: UFC Supremo, Dana White, and SPRIBE Managing Partner, David Natroshvili
