LiveRamp has unveiled its role in powering the industry’s first-ever casino media network in partnership with Mohegan
NYSE-listed data collaboration platform used by some of the most innovative companies on the planet, LiveRamp, has announced a fresh partnership with Mohegan, a global leader in casino and entertainment.
The two will launch the industry’s first casino media network, giving brands access to Mohegan’s rich first-party data.
According to the new agreement, brands using the new network will be able to engage with guests and players across digital and on-site channels.
The list will include a variety of apps, loyalty programs, slot machines, kiosks, and more.
As travel-focused commerce media spending is projected to hit $2.96 billion next year, hospitality and gaming companies are leveraging unique behavioral insights to create new opportunities for advertisers.
Mohegan, who is also the owner and operator of the professional WNBA team Connecticut Sun, captures 200 million impressions monthly across its casinos and digital platforms, offering valuable data on visitors’ preferences for entertainment, dining, and vacations.
Advertisers can use this data to connect with highly engaged audiences and gain previously inaccessible customer insights.
“Mohegan Is Setting a New Standard”
“By launching the industry’s first casino media network, Mohegan is setting a new standard for highly relevant guest experiences that connect consumers with their favorite brands,” said Mohegan Digital’s president, Rich Roberts.
“With the largest and most powerful data collaboration network, LiveRamp was the clear choice to power seamless connectivity and measurement, help us deepen our premier partnerships, and protect customers’ data,” Roberts further explained.
LiveRamp’s state-of-the-art technology will reunite Mohegan’s data from various sources, generating an accurate and intertwined customer view for advertisers.
This allows for seamless engagement across both online and offline channels, maximizing the value of every customer interaction.
LiveRamp is also a supporter of closed-loop assessment, which tracks customers’ journeys from exposure to ads to on-site visits and online interactions.
These measurements are meant to offer advertisers a clear return on investment.
LiveRamp, “Proud to Lead the Way in Powering Media Networks”
LiveRamp’s chief revenue officer, Vihan Sharma, took the opportunity to highlight the importance of the new deal.
Sharma explained their new partners were “reimagining the gaming and entertainment industry” by leveraging their one-of-a-kind first-party data as a “powerful asset.”
The CRO also spoke about the “leading-edge” brand’s ability to forge “new paths of innovation that unlock new revenue streams and transform customer experiences.”
Sharma added they were “proud to lead the way in powering media networks across diverse industries” and expressed eagerness to “connect advertisers to more high-value audiences.”
In recent news, Gimme Credit’s expert analyst, Kim Noland, commented on Mohegan’s start-of-the-year announcement regarding the Mohegan Tribal Gaming Authority’s decision to enter a fourth amendment to the credit agreement and BIA loan agreement.
Noland’s analysis came amid the company reporting performance under the expectations of its Inspire Korea casino resort.
