Caesars Entertainment continues to push forward in the live casino sector, this time with a second dedicated live studio to host games out of, and it all comes with a twist
Caesars Entertainment has announced that it has launched a second dedicated live studio that will help the company claw market share and meet the growing demand for live casino titles. The new studio is unique in the fact that it is built directly onto one of the company’s physical premises, namely the Tropicana Atlantic City in New Jersey.
Caesars Launches Branded and On-Site Live Dealer Studio
This is de facto the first time that Caesars Entertainment has carried out such an operation on-site of one of its land-based casino resorts. The other Caesars Entertainment live studio is a standalone enterprise not connected physically to any of the company’s gaming or hospitality properties.
The studio will provide content for players at the Horseshoe, Caesars Palace, and Caesars Sportsbook and Casino brands in those states that have regulated iGaming and where the company is present, including New Jersey, Pennsylvania, Michigan, West Virginia and Ontario, Canada.
The new studio features five blackjack tables, roulette, and baccarat, and all tables are branded with Caesars’ own iconography and visual identity to reinforce the experience and also create a fresh opportunity for players to enjoy the products.
Commenting on this new release, Caesars Digital senior vice president and chief iGaming officer, Matt Sunderland, said that the opening of a branded live casino at one of the company’s Caesars Rewards destinations was a special moment for the company and a testament to the brand’s expanding clout in iGaming.
“We’re always striving to marry the world-class experiences our players enjoy at our destinations with the online casino play they love,” Sunderland said.
200 New Jobs to Be Created as a Result of the Launch
Caesars also has big plans for its iGaming business, with the company hoping to develop more opportunities in terms of jobs.
The new Caesars studio is powered by Evolution, which is also looking to create 200 job opportunities in Atlantic City once the new studio is fully set up and brought to full capacity.
“We’re very proud to see a concrete example of how igaming helps to create jobs and develop the workforce in our local communities,” explained Evolution North America CEO Jacob Claesson, commenting on the occasion.
