Wynn Resorts is committed to build the Al Marjan Island project aligned with its core values and traditions – bringing seasoned veterans from abroad
The President of Wynn Al Marjan Island in Ras Al Khaimah has said during a recent Arabian Travel Market event in Dubai, the United Arab Emirates, that the upcoming project in the Middle East is set to establish new hospitality standards in a region that is traditionally known for its luxury brands and upscale clientele.
Wynn Al Marjan Island President Confident about Future of Project
However, Wynn Al Marjan Island president Max Tappeiner believes that the project can bring the sort of innovation and differentiation that will help it truly stand out in the market, not only in terms of its casino menu, but also in terms of its hospitality offering that will ultimately have a huge part to play to the revenue generated by the property.
The project, which is set to cost $5.1 billion and will be opening doors at some point in 2027, has much to offer, including a 300-meter-tall main building along with 20 restaurants, 1,500 rooms, and more entertainment & meeting options coming.
Tappeiner insists that Wynn’s unique understanding of culture is the bedrock of everything the company does, and its greatest asset in driving differentiation and making sure that it remains on the radar. Commenting on these core values, the president said:
“Everything that we do is really guided by four values. One value is being service driven, and for us service isn’t just a thing – it is the main thing that drives everything we do. Another value is artistry: we approach everything that we do as an artist would in the pursuit of perfection.”
Wynn Al Marjan Island president Max Tappeiner
It doesn’t hurt that the company is not expected to be immediately challenged by a competitor either. MGM Resorts International is applying for a casino license of its own, and hoping to build a rival project, but the local regulator has so far remained quiet on whether this will be allowed in the foreseeable future.
Although the license has not been turned down, the General Commercial Gaming Regulatory Authority (GCGRA) can stall it for a while as it gauges the opportunity presented by the Wynn Resorts project first.
Wynn Resorts to Help Drive Tourism to Ras Al Khaimah by a Factor of 3
In the meantime, Craig Billings, Wynn Resorts CEO, has already spoken favorably of expansion in the region, and the United Arab Emirates specifically.
To ensure that everything will go according to plan, Tappeiner has confirmed that 50% of the executive team in the upcoming project will consist of well-seasoned Wyn Resorts veterans who have already been responsible for overseeing the success of other properties around the world.
Tappeiner has also committed to one hard, tangible benchmark – by 2030, the property will have helped increase inbound tourism to Ras Al Khaimah by a factor of three. Whether the project delivers remains to be seen.
