In recent years, the online gaming landscape has witnessed a surge in creative and engaging titles that capture the interest of players worldwide. Among these, JetX, the first-ever flying crash game by SmartSoft, emerged as a standout, gaining substantial traction in Africa.
SmartSoft Gaming was founded in Georgia in 2015, with the aim of establishing a one-of-a-kind games provider offering high-quality experiences to a global audience. The mission is not just to attract players but to enhance their enjoyment. By combining captivating visuals with interactive features, SmartSoft blends gaming and gambling to deliver more engagement and entertainment.
Expertise, Success & Impact
Ruso Javakhishvili, SmartSoft’s Vice President of Commercials, shares more insights into the expertise behind the creation of JetX, the key features of the game and the factors contributing to its success and impact on the iGaming industry.
Ruso joined SmartSoft two in 2022 as Head of Finance & Strategic Projects. Earlier this year, she transitioned to the commercial side as Head of Account Management, and is now VP of Commercials, overseeing several regions, including Africa. She begins by explaining the general concept behind JetX.
“The main attribute of the game is that it is easy to play, with the player involved in decision-making as much as possible. It is fast and within the fast-paced world we think that it delivers exactly what players need for an enjoyable experience.
“We are constantly working to create valuable products and maintain strong connections with our partners, and the SmartSoft portfolio includes a diverse range of online casino games, each designed to offer unique features and interactive gameplay. But JetX is the literal gem!”
Simplicity & Excitement
For those who may still be unaware, JetX is an online crash game that combines simplicity with excitement. Its dynamic gameplay requires both luck and strategy, appealing to a broad audience seeking quick, high-stakes action.
JetX stands out due to its user-friendly interface, real-time gameplay and mobile compatibility, making it accessible and enjoyable for players on the go.
Partnerships & Preferences
Ruso explains the strategies employed to ensure that JetX appeals to the most diverse audience, and particularly across Africa.
“Africa is a huge and truly diverse continent, so we knew the importance of understanding each individual country instead of seeing it as one market.
“With the help of our invaluable partners, we work hard to learn about each country’s preferences and practices. This is a challenging task, but the African market is a top priority for us, and we have allocated resources to quickly build our knowledge in this area.
“The dynamic and exciting nature of the African market gives it enormous potential for SmartSoft. African players are exposed to a wide variety of games, and their enthusiasm for diverse content gives us inspiration and motivation to create games specifically tailored to their unique preferences and needs.
“They are also quick to engage with new releases, eagerly embracing fresh content when it aligns with their tastes and expectations. Although Crash products were introduced only recently, they have quickly become a favourite among African consumers, and we expect this trend to continue growing.”
Evaluation & Improvement
In terms of monitoring and evaluating player feedback and incorporating this information into ongoing game improvements and developments, the SmartSoft team give this huge priority, understanding its value in all markets, but especially those that are new and comparatively unfamiliar.
“This is crucial,” says Ruso. “In collaboration with our partners, we consistently review feedback, striving to incorporate as much of it as possible into new versions. Our primary goal is to bring enjoyment to everything we do, delighting both the customers and ourselves with our work!
“The integration of gaming’s fun elements into gambling maximizes enjoyment, and this approach fuels our drive to innovate and create playful experiences, redefining the gambling industry as a whole!”
Expanding the Experience
In conclusion, Ruso Javakhishvili summarises what the future for SmartSoft holds: “Our JetX product has undergone numerous changes since its inception, with more improvements planned. These changes are aimed at delivering the best possible user experience for players while ensuring the product remains of the highest technical quality.
“Obviously, JetX, the first crash game created in 2018, holds a special place as one of the company’s most beloved titles. Its global popularity is evident, and we are thrilled that players enjoy it.
“But at SmartSoft, having a diversified portfolio is crucial, which is why we release new games every year, ensuring that we remain relevant by continually expanding our offerings.
“Our goal is simple and will always remain the same – to provide players with a wide range of high-quality games that they can trust to deliver an enjoyable experience.”
