Affilka by SOFTSWISS, the affiliate marketing management platform from industry leader, SOSTSWISS, promises new features at the upcoming iGB Affiliate event in Barcelona.
iGB Affiliate 2025 will host over 200 companies and more than 8,000 attendees from around the world. Participating with the stand for the second year in a row, Affilka by SOFTSWISS will share 2024’s results and present an array of new ideas.
The platform currently powers over 410 brands, with more than 40 new additions in Q3 2024 alone. Since the beginning of 2024, the platform has welcomed over 100 new brands.
The number of new affiliate accounts registered on the platform increased by 39.6% during the first three quarters of 2024 compared to the same period of the previous year. Additionally, new player registrations grew by 62.7%, and the number of unique clicks on referral links increased by 8.9% during the same period.
These growing metrics show the popularity of affiliate marketing in elevating iGaming projects. According to the recent iGaming Trends 2025 Report, affiliate marketing, along with SEO enhancement, paid advertising and collaborations with influencers, remains one of the key tools for marketing promotion.
Affilka by SOFTSWISS recently introduced a new Geo-Distributed Redirect feature that reduces redirect times by 2.5 to 5 times. With tests showing a time drop from 1.5 seconds to 300-500 milliseconds, this improvement boosts site traffic by 3.5% to 7%, increasing registrations and deposits. It also enhances reliability and fault tolerance and ensures seamless traffic rerouting during disruptions, offering a faster and more dependable user experience.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, says: “We acknowledge the essential role of affiliate marketing for promoting iGaming projects in a rapidly evolving landscape. The new feature is a game changer, addressing the common issue of players leaving sites due to lag. By drastically reducing latency, the Geo-Distributed Redirect feature ensures seamless navigation and maximises user engagement.”
Book a meeting with the Affilka by SOFTSWISS team at ICE 2025 Stand C10 HERE
