Ivan Montik, Founder of SOFTSWISS, and Rubens Barrichello, Formula One legend and Non-Executive Director in Latin America, are set for a special fireside chat at the SBC Leaders Summit.
The Applying Formula One Principles to Leadership session promises to deliver invaluable insights into leadership in business.
Ivan Montik will raise questions that bridge the worlds of business and F1 racing, and Rubens Barrichello will draw upon his illustrious career to share experiences on high-performance teamwork and resilience.
Ivan will then relate these insights to iGaming, offering attendees a unique perspective on effective leadership strategies. The conversation aims to explore how principles from the fast-paced environment of F1 can be applied to drive success in the corporate world.
Ivan Montik says: “The world’s progress shows that the strongest solutions, the most extraordinary businesses and the most effective practices are born at the intersection of various spheres, especially in IT.
“This understanding led us to strategically decide to bring Rubens on board, and throughout our collaboration, I have found numerous similarities between Formula One and iGaming. I believe that drawing parallels between different fields is a highly beneficial practice we employ in our company.”
Rasmus Sojmark, CEO & Founder of SBC, adds: “The SBC Leaders Summit has quickly become one of the most exclusive gatherings in our industry, with C-level executives from all over the world coming together in a more personal setting to talk business.
“What makes it even more special is the calibre of the conference content, delivered by some of the biggest names in the industry and beyond. Rubens is an absolute legend in Formula One, and pairing him with Ivan is sure to make for an unforgettable conversation about achieving high performance and a highlight for all attendees.”
