Atlaslive has appointed Vladimir Matvijevich as Head of Sales and Marina Mirzoyan as Head of Key Account Management, as the company focuses on strengthening existing partnerships, exploring new business opportunities and client relationships, and supporting a global expansion strategy.
Vladimir brings a wealth of experience from B2B and B2C, including his time at SoftGamings. His deep understanding of diverse markets, strategic thinking and strong client relationship-building will undoubtedly strengthen Atlaslive’s sales efforts.
In his new role, he will be in charge of creating and putting the company’s sales strategies into action, while also growing its client base in key markets, starting with special focus on LatAm.
Vladimir Matvijevich says: “I believe that the company and I share the same vision for how to approach business, and I see this as the beginning of achieving our goals together.
“My focus is not just on sales but also on building lasting relationships with partners. Our primary focus now is LatAm, where we have very ambitious plans, and I am confident we can succeed.”
Marina Mirzoyan, new Head of KAM, will focus on strengthening client relationships and ensuring the KAM team delivers top-tier service and performance.
A results-driven professional with over nine years of experience in product and business development, she has led teams and significantly boosted revenue growth within existing customer bases. In 2021, she transitioned into iGaming as a Business Development Executive responsible for driving the growth of one of BetConstruct’s brands. Her leadership and smart approach played a big part in raising BetConstruct’s reputation.
Marina says: “I am eager to introduce new, innovative processes that will help accelerate the company’s impressive growth even further. I look forward to collaborating with my talented colleagues as we steer the B2B business toward an even brighter future.”
Maxim Slobodyanyuk, CEO of Atlaslive, concludes: “Marina and Vladimir are both exceptionally talented individuals who will undoubtedly be key assets to Atlaslive.
“They have a deep understanding of the gaming industry, strong product knowledge and extensive experience in building meaningful partnerships. I’m sure they will bring greater cohesion to their respective teams and lead us to the next level of international expansion.”
