BGaming has unveiled its first artwork for 2025 as part of the company’s When Art Meets Gaming project, the creative venture designed to celebrate and promote local artists in the host cities of iGaming exhibitions.
Barcelona-based street artist Nuria Toll has been involved in diverse art projects since 2014, working with major brands like Adidas, Seat, Madrid Metro and Johnny Walker, has joined the project. Her distinctive style is characterised by innovative use of graphic illustrations, geometric shapes and flat images brought to life with a palette of vivid colours.
Nuria Toll’s work challenges viewers to engage with wider societal issues and with her involvement in the When Art Meets Gaming project, she strengthens the relationship between art and gaming, encouraging a deeper connection between visitors and host cities.
The artist has uniquely reimagined characters from BGaming titles such as Wild Tiger, Elvis Frog TRUEWAYS, Aztec Magic Bonanza, Wild West TRUEWAYS and Gemhalla, infusing her distinct style into each for the collaboration. This stunning artwork can be seen at BGaming’s ICE Barcelona Stand 2E22, as well as on merchandise and gifts for partners and visitors.
This marks the provider’s first When Art Meets Gaming collaboration of the new year, following eight successful collaborations with world-famous street artists in 2023 and 2024.
Kate Puteiko, CMO at BGaming, says: “Following great success with When Art Meets Gaming over the last two years, we are excited to kick 2025 off in style, working alongside one of Spain’s most creative street artists. ICE is one of the hottest events of the year, and this project is an excellent way to shine a light on this new host city.”
“We are proud of the work we have done so far with the project and @Nuriatoll is another strong example of the kind of talented artist we like to highlight.”
Nuria Toll adds: “This collaboration is a challenge for me as an artist. It is very interesting because it is not about creating new characters but about giving them my vision and personal touch while maintaining their essence. It has been a fun challenge!
“Lately, I have been very focused on painting murals on the street or in public spaces where there is a lot of hustle and noise. Being able to dedicate a few days to much more relaxed digital work has been a gift.”
