Boomerang Partners concludes 2024 with significant achievements, having become a game-changer in the iGaming and sports betting industries.
This year, the company achieved significant growth in business indicators, developed its affiliate network and expanded its products into the global market. Its betting segment surged by five times and gaming by two times, highlighting the company’s ability to adapt and thrive in a competitive market.
Boomerang’s affiliate program demonstrated a 120% increase in partners. The company also expanded its geographic footprint. The number of sports betting offers surged more than six times.
Six new products were launched in 2024, contributing to an almost 1.5-fold increase in product users. The company also broadened its reach.
Boomerang also forged two key new partnerships. The first with AC Milan as its Official Regional Betting Partner in Europe and the second with Juventus and Switzerland’s football star, Alisha Lehmann. These alliances increase both the visibility and the recognition of the brand within the industry.
Three prestigious awards were also secured – Marketing of the Year at the AffPapa iGaming Awards, Rising Star in Sports Betting (Operator) at the SBC Awards and Best Player Engagement at the SiGMA Europe Awards.
Boomerang also launched the first annual traffic tournament for affiliates, the Golden Boomerang Awards 2024. This global competition set a new standard for recognising and rewarding affiliates with 252 teams competing, driving around 80,000 players and generating 27,374 FTDs across Boomerang products. 11 were honoured across various categories.
In 2024, the Boomerang team attended more than 20 industry events. A dedicated team has supported the company’s rapid expansion, with 135 professionals in different departments.
Vitalii Prokofev, CEO, says: “This year has been ground-breaking for Boomerang Partners. We have set a bar high for ourselves.
“Looking forward, we continue to create strong partnerships and are committed to bringing never-before-seen value to our affiliates and players. We are ready for an even more successful 2025.”
