Boomerang Partners has been named a finalist in the prestigious Affiliate Program of the Year category at the Global Gaming Awards EMEA 2025, highlighting a successful effort in building a strong relationship with affiliates.
Boomerang Partners has solidified its position as a leading global company through proactive initiatives, close collaboration with the affiliate community, strategic partnerships to enhance brand awareness and innovation in business processes.
The brand’s betting segment surged 5x in the past year, and iGaming grew by 2x. Boomerang now boasts a portfolio of over 15 high-conversion products in 35+ GEOs. Partnerships with thousands of affiliates have helped establish the company as a leader in the industry.
Boomerang Partners hosted the Golden Boomerang Awards, an annual global affiliate traffic tournament, in 2024. This competition has brought together over 250 affiliate teams and generated nearly 80,000 players for its platforms.
The company also signed partnerships with AC Milan, as the football club’s Official Regional Betting Partner in Europe, and Swiss national team and Juventus football star Alisha Lehmann. These collaborations have made the brand more visible and recognisable across the industry.
The Global Gaming Awards EMEA 2025 winners will be announced on January 20th, the first day of ICE 2025, at Fira Barcelona Gran Via, where Boomerang Partners will also participate.
