EveryMatrix launches Personal Jackpots – the next layer in casino loyalty

EveryMatrix has launched Personal Jackpots, a ‘next-gen’ product with the power to develop stronger connections between players and brands.

Personal Jackpots, available via JackpotEngine, surpasses the boundaries of conventional jackpot offerings by creating a tailored experience for individual players, nurturing a stronger connection between them and operator brands.

The technology works by learning and adapting to the unique preferences of each player including preferred spend, betting levels and playing styles, and offers the chance to create and claim a jackpot created just for you. The more you play, the more your Personal Jackpot grows, and only you can win that specific prize, taking jackpot stickiness to the next level.

JackpotEngine supports both CasinoEngine and SlotMatrix content libraries currently boasting more than 30,000 games and integrations with 330+ games studios.

Personal Jackpots are fully configurable to any player preference, can be styled to suit any branding, displayed alongside up to three other in-game jackpots simultaneously and are available via desktop, mobile or tablet. Each is presented to players as ready-made, in-game widgets displaying jackpot pools, updated in real-time. Players can minimise the jackpot widget if they wish, it is up to them how they play.

Stian Enger Pettersen, Head of Casino, EveryMatrix, says: “Personal Jackpots represent the next layer of innovation, providing our customers with even more exciting opportunities to captivate players and drive long-term loyalty.

“By tailoring the jackpot experience to each player’s unique needs, Personal Jackpots create a deeper level of engagement and foster greater loyalty, unlocking a new realm of customised gaming experiences that resonate with players on a profound level.”

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