EveryMatrix is live with ArenaCasino, delivering its first omnichannel turnkey platform partnership and one of its largest projects of 2024 and marking EveryMatrix’s first entry into Croatia, further diversifying its regulated market mix.
For the first time, the iGaming industry’s fastest growing provider has integrated both online and retail sports and casino technology with a tier-1 customer with an extensive land-based and digital presence.
The new EveryMatrix powered omnichannel tech stack will replace ArenaCasino’s existing casino and sports platforms and transform its shop estate and online brand, providing retail, online and mobile customers with the ultimate, seamless multi-channel experience including a new single wallet.
The omnichannel rollout is the first since EveryMatrix’s strategic acquisition of sports betting retail software developer, Leapbit. EveryMatrix has since enhanced Leapbit’s retail offering with extensive live betting options, thousands more markets, a new front-end across Self Service Betting Terminals (SSBTs) and new live betting screens, as well as new features including Cash Out and BetBuilder.
ArenaCasino has established extensive retail and digital market share with more than 160 locations across Croatia including SSBTs, betting shops and slot machine clubs, and plans to expand its market presence to between 300 and 400 locations in the next two years. It is the country’s only locally owned gaming and betting brand.
Ebbe Groes, Co-Founder & CEO, EveryMatrix, says: “Partnering with a brand as respected as Arena to roll out our first omnichannel offering is a natural fit and builds on the significant momentum we have enjoyed at OddsMatrix and across the Group.
“This news marks the first of many chapters in our omnichannel story and we are confident our advanced turnkey products will elevate the everyday experiences of ArenaCasino players while improving the operational efficiencies of our new multi-channel partner.”
Hrvoje Delalic, CEO, ArenaCasino, adds: “We have grown rapidly in recent years but were limited in what we could do with our previous technology. We have huge growth ambitions, and firmly believe EveryMatrix is the ideal partner as we bid take both our retail and online product offering to the next level.”
