Finnplay has affirmed its readiness and commitment to supporting operators as Finland prepares to open its regulated online gambling market.
The market is expected to launch in the second half of 2026 or January 1st, 2027, as outlined in the Finnish Government Programme.
As a Finnish-headquartered company, Finnplay brings unparalleled local expertise, deep regulatory knowledge and extensive experience in regulated jurisdictions to this market opportunity, while fully supporting robust and transparent regulation.
In preparation for this expansion, the company has already secured several Letters of Intent with future Finnish market operators, reflecting strong interest and confidence in Finnplay’s offering.
Jaakko Soininen, Finnplay’s Managing Director, says: “Being based in Finland gives us unique insights into the opportunities and challenges of this market, and we are proud to leverage our local expertise, regulatory knowledge and innovative solutions to support operators in Finland.
“As a company operating in several regulated jurisdictions, we are strong advocates for robust and transparent regulation, which benefits both operators and players.”
Finnplay has a proven track record of succeeding in challenging Nordic and European markets, including the Netherlands, Sweden, Hungary, Estonia and Lithuania. With licenses across eight regulated markets and ISO 27001 certification, Finnplay continues to support high standards of compliance and innovation.
The company is also excited to participate in ICE Barcelona 2025, where the team will be ready to connect with clients, showcase its platform and share insights on upcoming Finnish regulation.
