First Look Games, the platform that directly connects studios and online affiliates for the purpose of game promotion, has rolled out a major upgrade to its Accuracy Management tool.
The tool, which allows publishers to manage and maintain the accuracy of their game reviews, has been significantly enhanced, building on the platform’s existing accuracy-checking capabilities through advanced AI technology and an improved messaging system.
Key improvements and upgrades include Advanced AI-Powered Accuracy Checking, Improved Direct Messaging System, User-Friendly Interface and Automated Scanning.
The Accuracy Management tool was first developed by First Look Games due to the importance of maintaining accurate game specifications in affiliate reviews. If players come across discrepancies between review information and actual gameplay, it can negatively impact conversion rates.
Publishers can access the upgraded Accuracy Management tool by logging in to their First Look Games account. The tool is free to use, further evidence of First Look’s commitment to improving industry standards.
Tom Galanis, CEO of First Look Games, says: “This is a significant upgrade and one that showcases our commitment to supporting both affiliates and studios in promoting games to players, and to also raising standards across the industry.
“Affiliates are a powerful marketing channel for game studios and tools such as Accuracy Management ensure that both parties maximise the opportunities that come through collaborating.”
