On the eve of SiGMA Europe 2024 in Malta, Ivan Kraynov, co-founder of Boomerang Partners, investor and innovation leader, has spoken in the special 10th anniversary edition of SiGMA Europe Magazine.
In his interview, Ivan discusses the company’s impressive business growth, evolving industry trends and the development of its affiliate program.
“The betting component of our business has grown five times in the past year and the gambling segment, two times. We launched new products covering 25 GEOs, partnered with AC Milan and Alisha Lehmann, and these points really defined Boomerang Partners’ focus on sports betting traffic.
“Our approach is all about staying ahead of the game, and we do this by leveraging data analytics and aligning with global trends. By focusing on these trends and continuously expanding our product offerings, we are not just keeping up, we are setting the pace and delivering what our global audience is looking for.
“The answer lies in the shift toward mobile gaming, the integration of blockchain for secure and transparent transactions and the booming popularity of mini-games like crash games that keep users engaged. At the same time, more and more countries are moving away from international licenses in favour of national regulations, creating fresh opportunities in emerging markets across Latin America, Africa and Southeast Asia. It is an exciting time filled with possibilities, but it is important to be sensitive to the moment.
“We see our affiliate program, Boomerang Partners, as more than just business. It is about building genuine, long-lasting partnerships. We believe that transparency, mutual respect and trust are the foundations of any successful collaboration. Last year was a huge leap forward. We paid out over €50m to our partners and welcomed over 15,000 new deposits each month. Our mission is to build the best partner program in Europe, where employees are the priority and partners are happy and successful.”
Read the full interview in SiGMA Europe Magazine’s latest issue HERE for a closer look at the vision driving Boomerang Partners’ and Ivan Kraynov’s success.
