Over the last few years, betting brand GG.BET has been recognised for its creative approach to sponsorship. The brand teams up with esports industry leaders to create a unique experience for audiences and continued to implement this strategy through 2024.
In January, GG.BET announced a partnership with the organiser of a major CS2 tournament series. This allowed GG.BET to treat the game’s fans to the GG.BOOTH, a special zone at arenas in London and Singapore where they could attend autograph sessions, make creative posters and acquire exclusive merchandise.
Besides the events they hosted, GG.BET’s partners delighted the community with online activities, giveaways and exclusive content all year round.
GG.BET also expanded its area of interest to traditional sport after breaking into the Ukrainian market for the first time and forming a number of major partnerships. In Ukraine, the brand was a sponsor of the most decorated football club in Eastern Europe, Dynamo Kyiv, during the European cup competitions, and also sponsored the broadcasts of the historic Oleksandr Usyk vs Tyson Fury fight and UEFA Euro 2024 matches.
To explain more about how GG.BET pulled off this and more, the company has produced a showreel of its creative projects in 2024, which is available to view HERE
