Golden Whale Productions, leading data science specialist for the iGaming industry, has announced a new partnership with SYNOT Games that will utilise ML-powered solutions to enhance multiple facets of the latter’s business.
Officially signing on as a game supplier for the company, Golden Whale will use its combination of AI and machine learning systems to drive activity and game distribution across SYNOT’s customer base.
By harnessing the power of Golden Whale’s prediction models, SYNOT will be able to deploy automated systems that analyse and respond to game play data before providing recommendations for improvement, opening up a world of exciting possibilities for the company.
Armed with these ML-backed insights, SYNOT will be able to analyse user data at greater speed and on a far more granular level, with this in turn empowering the group to continue providing cutting edge solutions that are capable of scaling with the ever-growing nature of its operations.
Given that SYNOT currently operates in more than 30 countries worldwide, these optimisations have potentially huge implications.
Eberhard Dürrschmid, CEO at Golden Whale, says: “It is my firm belief that both predictive solutions and machine learning in general have an increasingly important role to play in the game development and sales process, and armed with our powerful technologies, we are certain SYNOT will be well-placed to capitalise on this in future.”
Filip Hlaváček, CPO at SYNOT Games, adds: “We have long prided ourselves on adopting cutting-edge technology across our games and solutions, so teaming up with a pioneering data science company like Golden Whale was an obvious fit for us.
“We believe that the insights their predictive models will provide for our business across all facets of customer engagement and game distribution will prove to be a major asset, and we are extremely optimistic about what we will be able to achieve together going forward.”
