Greco, provider of the Gameplay Risk Engine, has entered into partnership with Lottoland, a global leader in the online lottery sector.
Lottoland will integrate Gameplay Risk Engine to enhance player management, minimise risk and optimise operational efficiency across its platforms.
Mike Kirwian, VP Marketing & Commercial at Lottoland, says: “At Lottoland, innovation is at the heart of everything we do. Partnering with Greco aligns perfectly with our mission to deliver world-class experiences to our customers.
“Greco’s unique Gameplay Risk Engine will assess player behaviours, ensuring a secure and seamless experience for our growing community of 20 million customers.”
Operating in 15 markets, Lottoland is renowned for revolutionising the lottery market and has recently announced a record number of 20 million customers worldwide. Through this new partnership, the operator continues its commitment to delivering exceptional player experiences in the lottery space as a market leader.
Ozric Vondervelden, Co-Founder & CEO of Greco, adds: “We are thrilled to welcome Lottoland as a partner. Their commitment to innovation and player-centric operations aligns closely with our values.
“With our Gameplay Risk Engine, Lottoland is well-equipped to enhance efficiency and reinforce its position as a global leader in the online lottery space.”
Greco’s Gameplay Risk Engine leverages theoretical value modelling and behavioural risk analysis, giving operators key insights to reduce costs and improve marketing efficiency.
