Meridianbet, part of the Golden Matrix Group, has announced a strategic partnership with Integrity Compliance 360 (IC360), a prominent US-based global sports integrity service provider.
The partnership comes as Meridianbet’s Brazilian subsidiary, Meridian Gaming Brasil SPE, progresses with the licensing process for its entry into the Brazilian market, and will reinforce the company’s commitment to upholding the highest standards of integrity for its sports offering in line with global regulatory expectations and market best practices.
The license application positions Meridianbet among a select group of global operators set to participate in one of the most highly anticipated market launches in the global sports betting and iGaming industry.
Zoran Milosevic, CEO of Meridianbet, says: “Our partnership with IC360 underscores our dedication to maintaining the highest levels of integrity and transparency in all markets we operate in, including Brazil.
“As we move closer to securing our license, this collaboration will ensure that we are fully equipped to meet the expectations of both regulatory bodies and our players in the world’s fastest-growing emerging betting and iGaming market.”
Brian Goodman, CEO of Golden Matrix Group, adds: “Brazil is expected to become the third-largest gaming market in the world, and this opportunity marks another key milestone for Golden Matrix, and further endorses our commitment to being a major player in the Brazilian Gaming Market.
“Brazil’s multifaceted approval process reflects the complexity and scale of this market, and we are excited about the tremendous potential that lies ahead. We aim to leverage our extensive international experience, advanced technology and innovative betting solutions to cater to the unique preferences of Brazilian customers, and our partnership with IC360 will help ensure we are doing this both ethically and responsibly.”
Scott Sadin, COO of IC360, concludes: “Meridianbet is one of the best-positioned players in the Brazilian sports betting market.
“We are excited to work with the experts of the local market who understand the importance of integrity. It is our privilege to provide them with the tools needed to create an even stronger culture of transparency, that together can be modelled and shared with Meridianbet’s international reach.”
Meridianbet’s application includes both sports betting and iGaming under Brazil’s comprehensive licensing regime, positioning it as one of the few operators able to offer a full suite of gaming experiences to Brazilian players.
