Research indicates that while 84% of young online gamblers choose licensed websites, 28% still access unregulated platforms, with 8% relying on them exclusively
A new study ordered by Belgium’s Gaming Commission shows that while the majority of young adults use licensed gambling websites, a significant portion still visits illegal platforms. The research done by market agency DataSynergy asked 1,001 Belgians between 18 and 30 years old and sheds light on changing gambling habits after recent rule changes.
Despite High Use of Legal Platforms, 28% of Young Gamblers in Belgium Still Turn to Illegal Sites
Research shows that 84% of young adults who gamble online pick registered sites. Yet, 28% say they use unlicensed platforms, with 8% using illegal services. Legal operators still lead in brand recognition, though three of the ten most well-known gambling sites among this age group do not have authorization in Belgium.
The research also points to a clear preference for online gambling over traditional venues. Almost half (48%) of those asked had gambled online since September 2024, while 37% had done so in physical places. Most people gambled now and then, but 23% said they played weekly or more often, and 10% said they gambled almost every day.
Word-of-mouth recommendations had the biggest impact on choosing gambling sites, with 32% of users swayed by their friends’ advice. On the flip side, social media and TV ads did not pack as much punch, with 22% and 13% saying these influenced their decisions.
Survey Finds Strong Awareness of Legal Gambling, Yet Enforcement Gaps Persist
The study also reveals some interesting facts about brand recognition. An overwhelming 94% of those surveyed could name at least one legal gambling operator, while just 44% could point out an illegal site. This comes despite tougher ad rules put in place in July 2023 and a new law setting the minimum gambling age at 21, starting September 2024. Even so, unlicensed platforms like Stake and Bet365 have managed to gain more attention.
The Gaming Commission says this survey builds on a 2023 study. It aims to track how regulatory measures have an impact and gain a better understanding of youth gambling habits. The findings will shape future policies to limit access to illegal sites and encourage safer betting practices.
Notably, involvement among 18 to 20-year-olds, who cannot gamble now, has fallen from 51% in 2023 to 39%. Yet, underage activity continues, showing ongoing enforcement hurdles.
As online betting now leads the way and peer pressure guides choices, the Gaming Commission must tackle two tasks: strengthen legal options while dealing with the ongoing appeal of unauthorized operators.
