The stage is set for an extraordinary showcase as NOVOMATIC unveils its sparkling new stand design at ICE 2025 in Barcelona, exceptional and bigger than ever before.
Visitors to the Fira Barcelona Gran Via can immerse themselves in a world of cutting-edge gaming technology, advanced hardware and innovative solutions, promising an X-perience like no other.
NOVOMATIC will present its full range of products and solutions, such as land-based casino products, AWP gaming machines, casino and arcade management systems including biometric access and player tracking technologies, and secure cash handling devices, as well as sports betting products and online gaming solutions.
This 360° portfolio fulfills the highest demands in terms of technology and quality.
NOVOMATIC subsidiaries and technology partners such as NOVOMATIC Spain, NOVOMATIC Gaming UK and NOVOMATIC Italia, Lowen Entertainment, APEX as well as Ainsworth Gaming Technology will showcase their current portfolios. As a special highlight this year, a separate area has also been set up for our guests from Latin America.
Sparkling hardware highlights
The spotlight is on the magnificent V.I.P. X cabinet series, which sets a new standard for premium gaming entertainment. A new version of one of the DIAMOND X cabinets will also be revealed.
Software takes centre stage
A range of brand-new Linked Progressives will premiere, adding further elements to the NOVOMATIC content portfolio. Recent player highlights will attract the attention of with their extraordinary gameplay and exciting mathematics and an exceptional multi-game mix will celebrate its debut, offering a customizable package solution that will cater to every operator’s needs.
With their own Stand 2E40 in the iGaming area, Greentube, the digital gaming and entertainment division of NOVOMATIC, will showcase its latest iGaming offerings, complementing the land-based portfolio.
Visitors can also experience the game-changing NOVOVISION. With its broad-based approach and constantly increasing diversification of the system functionalities, NOVOMATIC’s visionary casino management system provides a flexible solution that is made to fit any operator requirement for the modern casino and beyond.
Game-changing ETG and sports betting solutions
The future of sports betting is already here in the shape of the NOVOMATIC ActionBook Edge 1.43J, an upright kiosk designed for seamless betting experiences. Furthermore, the new NOVO Unity Pro system is an ETG system that redefines casino gaming with unprecedented functionality and adaptability, ensuring that operators can meet the dynamic demands of the future. The Parallel Play and Simultaneous Betting options, as well as the integration of slot games are a real game-changer for the casino experience.
A spectacle of surprises and challenges
Visitors can expect more than just ground-breaking products. Exciting prizes, surprises and a unique sporting challenge also await you in Barcelona! Can you beat the champ? Join the NOVOMATIC team and find out!
Thomas Schmalzer, VP of Global Sales & Product Management, says: “ICE is the perfect stage for industry leaders to learn about NOVOMATIC’s diverse product range.
“We invite all attendees to visit one of the largest NOVOMATIC stands ever and discover how our all-encompassing solutions from elegant cabinets and spectacular signs to exciting games offering multiple feature combinations can fulfil their needs from a single source!”
Bernhard Teuchmann, Managing Director of the Product & Technology Division of NOVOMATIC Spain adds: “As this is the first time ICE is held in Barcelona, we expect a massive attendance of operators from all over the Spanish territory. NOVOMATIC Spain will have the opportunity to present the Group’s innovative potential to all of them, as well as a wide range of products”.
