Octoplay has continued its UK expansion by going live with William Hill, the iconic sports betting and gaming brand. Following recent successful launches with both Flutter and Entain in the UK market, Octoplay is quickly establishing itself as a must-have supplier in one of the world’s largest regulated markets.
The partnership will bring Octoplay’s most popular titles, including Cash Link Express: Hold & Win, Lightning Blitz Supercharged and 777 Hot Reels, to William Hill’s players for the first time.
A further highlight of this release is a bespoke version of Octoplay’s premium opt-in Jackpot Hunt solution, created in collaboration with William Hill, reflecting the strong partnership between the two.
Nick Vuchev, Commercial Director at Octoplay, says: “Partnering with William Hill represents a significant step in our expansion strategy.
“The bespoke Jackpot Hunt solution we have developed for William Hill showcases our ability to collaborate closely with tier-one operators to create tailored, innovative content.”
Keiron Downs, Head of Gaming UK, Content Operations at William Hill, adds: “We are always looking to enhance our gaming portfolio with high-quality, engaging content.
“Octoplay’s games and Jackpot Hunt align perfectly with our commitment to providing an exceptional gaming experience.”
