Game studio and operator Omnigame has been issued a B2B licence in Denmark, allowing the business to optimise operations in its home market as new legislation is set to come into force in January 2025.
Omnigame was one of the first to receive a permit handed out by the Danish Gambling Authority (Spillemyndigheden) and grants the company the right to provide its content in the Nordic country until 2029.
Omnigame, which powers the pip.dk brand in Denmark exclusively with its own in-house developed games portfolio, has a significant market share in the country and a loyal fan base.
The supplier licence highlights Omnigame’s commitment to the Danish market while the company has expressed its ambitions to further grow its footprint and penetrate other regulated regions in the near future.
Peter Weinreich, Co-CEO at Omnigame, says: “We are pleased to have been given the seal of approval from the Danish Gambling Authority which we have been preparing for since the new legislation was announced.
“Denmark is our home market, and we want to keep all opportunities open to maintain a dominant position on our home turf. The licence will help facilitate our continued growth in Denmark which is a crucial part of our future plans as we are gearing up for international expansion early next year.”
