Pragmatic Play has entered into a landmark agreement with Flutter Entertainment to become the exclusive provider of dedicated live casino tables for its UK and Irish-facing brands.
Pragmatic will supply dedicated live content alongside its comprehensive range of live casino products to Paddy Power, Betfair, Sky Vegas and other industry giants in the Flutter portfolio.
In addition to table games, game shows and dedicated tables, Pragmatic will deliver its Smart Studio solution, allowing the Flutter brands to customise the appearance of network titles to match their branding.
Pragmatic Play will also enrich Flutter’s offering with bespoke games tailored to key audiences, building on the operator’s own extensive IP to produce unique content.
Irina Cornides, CCO at Pragmatic Play, says: “Pragmatic Play shares with Flutter a commitment to delivering unique and exceptional player experiences, so we are thrilled to become the exclusive supplier of dedicated live casino tables for its popular gaming brands in the UK & Ireland.”
Roisin Hogan, Commercial Director at Flutter, adds: “Pragmatic Play’s Smart Studio solution aligns perfectly with our strategic focus on delivering great customer experiences through new innovation.
“We are excited to agree a deal that will see us collaborate even closer to bring fun new live products and experiences to our players in the UK and Ireland.”
