ReferOn, the state-of-the-art affiliate management system, has announced its strategic partnership with MicroGame, Italy’s leading iGaming provider.
MicroGame manages over 120 brands and 50 operators. The emphasis on flexibility and technological innovation, two values it shares with ReferOn, has helped it achieve massive success and market dominance.
This collaboration will enhance and optimise MicroGame’s affiliate network and boost affiliate marketing campaign performance in the region. The partnership underscores ReferOn’s rapid expansion as it aims to collaborate with operators under Microgame, positioning itself to become Italy’s leading affiliate management system.
Alexia Gauci, ReferOn’s B2B Sales Manager, says: “This collaboration is a major step forward in expanding our reach to the Italian market. In such a competitive market, having the right software to support your efforts is essential, and this is where ReferOn steps in.
“Together, we will assist operators in refining their affiliate strategies with an enhanced approach, using our campaign, affiliate management and reporting tools to drive significant business growth.”
Diego Mendez, MicroGame’s COO, adds: “Partnering with ReferOn marks a pivotal moment in enhancing our affiliate network capabilities. Our commitment to innovation and providing top-tier solutions to our operators aligns perfectly with ReferOn’s advanced technology.
“This collaboration will empower our partners to execute more effective and data-driven marketing strategies, ultimately driving greater success in the competitive Italian market.”
