Rightlander, leading provider of marketing compliance and intelligence solutions, has announced a strategic partnership with prominent affiliate tracking platform, RavenTrack.
This collaboration aims to enhance marketing compliance and risk management for RavenTrack clients and help identify untapped advertising opportunities with affiliates across global markets.
The partnership will offer access to Rightlander’s suite of marketing compliance solutions, including web, search and social media monitoring to track affiliate promotional activities, content compliance scanning to ensure adherence to regulatory requirements and monitoring services.
RavenTrack’s client base spans established and emerging markets, and this partnership addresses the growing need for robust compliance measures in regions with evolving regulatory landscapes.
Sarafina Wolde Gabriel, CEO of Rightlander, says: “As marketing regulations tighten in established and emerging markets, our tools will help brands and affiliates navigate the complex landscape of marketing compliance and capitalise on advertising opportunities.”
Adam Rowley, RavenTrack’s Managing Director, adds: “By integrating Rightlander’s advanced compliance solutions with our tracking platform, we are empowering our clients to navigate the complex regulatory landscape with confidence while maximising their marketing potential.”
