RubyPlay has signed a landmark partnership agreement with Rush Street Interactive (RSI), operator of the BetRivers brand, to bring its content to BetRivers in New Jersey, marking the company’s highly anticipated entrance into the US online casino market.
RubyPlay has curated an exclusive portfolio of initially five premium slot games, increasing to 15 by the end of January, for a US debut designed to meet the preferences of players across the Garden State and beyond.
These engaging titles will be rolled out to BetRivers players in New Jersey through a phased launch, featuring standout games such as Go High Panda, followed by popular titles like Gummy Giga Match and Immortal Ways Sweet Coin.
The portfolio showcases some of RubyPlay’s successful global hits alongside games tailored to appeal specifically to the local audience, including Diamond Explosion Patriots.
Partnering with RSI is a significant milestone in RubyPlay’s strategy to expand into regulated US states. With New Jersey a launchpad for US entry, the studio is also preparing for expansion into other states via RSI’s BetRivers platform, including Pennsylvania and Delaware, and exploring opportunities in Michigan, West Virginia and beyond.
With a robust presence across multiple regulated states, RSI has been at the forefront of delivering premium gaming experiences through its BetRivers and PlaySugarHouse brands.
Dr. Eyal Loz, CPO at RubyPlay, says: “We are incredibly excited to partner with Rush Street Interactive to bring our games to the US market via their BetRivers brand. Entering such a dynamic and influential market represents a major step in our global growth journey, starting with New Jersey, one of the most vibrant online casino markets in the country.
“At RubyPlay, we have always focused on creating memorable gaming experiences, and we are confident that BetRivers players will find our games captivating and rewarding.”
Richard Schwartz, CEO at RSI, adds: “RubyPlay’s diverse portfolio of slots has gained recognition in global markets for its quality and entertainment value, and we are thrilled to be the first operator to launch their content in the US.
“At RSI, we strive to put our players first, offering the very best in online casino experiences. This partnership with RubyPlay aligns perfectly with that commitment.”
