Slotegrator has revealed the profile of online casino and sportsbook players in 2025 and beyond, emphasizing their evolution into more diverse and tech-savvy gamers
The preferences of online casino and sportsbook players are evolving rapidly, and, in 2025, their expectations will look very different from just a few years ago.
According to leading software provider and aggregator Slotegrator, the modern player is more diverse, tech-savvy, and demanding than ever before.
Crash & Blockchain Games Going Mainstream
Classic fruit slots may remain a staple, but new game types are capturing widespread attention.
Titles that incorporate strategy and decision-making, such as crash games and blockchain-based provably fair games, are no longer niche but mainstream.
These options appeal to players who are looking for more than passive gameplay, as they offer a sense of engagement and control through more immersive experiences where players can think, strategize, and actively participate.
Shifting Payment Preferences
Payment preferences are also shifting. Players are currently seeking platforms that support a rich assortment of payment options, with special emphasis on cryptocurrencies.
Flexible and seamless transactions are critical, and any technical issues or delays are unacceptable.
Players are also interested in features like live switching, which ensures smooth processing, even when unexpected errors occur.
Transactions involving deposits and withdrawals must be fast and appear seamless.
AI Needed to Customize Bonuses
Personalization is another area where basic efforts will no longer suffice in 2025 and beyond.
Generic bonuses no longer impress modern players. Instead, casinos must focus on creating highly customized offers that are tailored to meet players’ gaming habits.
To remain highly competitive, brands must use artificial intelligence to anticipate player needs and deliver timely, personalized rewards that feel bespoke and offer ways to give players the VIP experience.
Authentic esports Experiences, a Must
The rise of esports is undeniable, and it’s changing the betting landscape. Esports fans appreciate traditional betting options, in-play wagering, and the chance to bet on unique events like subathons, which are long, community-driven gaming marathons that offer exciting opportunities for bets.
While some crossovers exist between traditional sports bettors and esports fans, they generally represent distinct demographic groups.
Successful brands will need to understand the esports community and offer betting experiences that resonate authentically with that audience.
This best translates to brands having to research esports audiences and make sure their offering appears organic and shows that they’re in tune with the scene.
Social Responsibility, Privacy and Social Interaction
Modern players are also increasingly conscious of social responsibility. Beyond ensuring responsible gambling practices, today’s users want to support brands that contribute positively to society and prioritize environmental, social, and governance principles.
Privacy is another key concern, especially for Generation Z players, who have grown up in a digital world and who are hyper-aware of the data they produce.
These players expect transparency and robust protection of their personal information, especially when it comes to payment details.
Social interaction is equally essential. The internet has always been a tool for connection, but iGaming platforms are now expected to facilitate social experiences more than ever.
Features including in-game chat rooms help nurture a sense of community, allowing players to engage with friends and fellow gamblers in real-time.
Slotegrator’s head of marketing, Svetlana Kirichenko, emphasized that iGaming businesses that fail to stay on track and make the necessary changes will “fall behind.”
To stay competitive, Kirichenko further explained, they must “keep a finger on the pulse of the modern player” and ensure they constantly provide the latest options available.
In August, Slotegrator expanded its partner network with Capecod Gaming. Last September, the provider added Livespins to its aggregation platform.
