Slotegrator’s downloadable Trend Report is now available and analyzes some of the key trends for 2025, including the levels of personalization that players are coming to expect, how regulations are changing around the globe and the growing role of NFTs in the iGaming space.
Personalization
Personalization is no longer a luxury for high rollers. Every player now expects to be treated like a VIP, and with the right technology, that is exactly the experience that online gambling brands can give their players.
When players open the casino lobby, they can see a selection of games curated exclusively for their preferences. Players can also receive personalized betting recommendations if a studio they enjoy has released a new title or a major tournament in a sport they love betting on is about to take place.
They can also receive tailored bonuses delivered at the right time, such as during a losing streak or after a long period of inactivity. Also, a personal touch goes a long way in communications, so messaging should be personalized in as many channels as possible.
Regulations
Countries that do not yet regulate gambling are increasingly moving to do so. Countries where gambling is legal are adjusting regulations based on how the market has developed.
Europe, home to some of the world’s most long-established regulated markets, will remain stable overall in 2025. Markets like Germany, Italy and the Netherlands will introduce regulations aimed at preventing underage and problem gambling. And there might be two major changes: both France and Finland are considering the possibility of regulated private online casino operations.
As the sports betting boom continues in Africa, regulators will chase stability. Lawmakers in South Africa have floated the prospect of legalizing online casinos, and while the proposal, presented by the opposition party, likely won’t go far, it does indicate a level of support for the idea.
In Asia, Vietnam and Thailand are moving towards regulated private markets and Japan is building its first brick-and-mortar casino. Even the UAE is making plans to build its first casino.
A wave of regulation is washing over Latin America. Brazil is finally introducing its legal gambling market, Peru and Colombia are adjusting their tax rates, while Paraguay might move to abolish its government monopoly, and Argentina is looking to introduce new regulations in areas like advertising.
In North America, more US states are choosing to regulate some forms of online gambling, most often sports betting. In Canada, Alberta is following Ontario in the direction of a legalised, private market. And in Mexico, a recent ruling in a federal court should provide some much-needed legal clarity, as slots and other casino games now count as ‘draws of numbers or symbols’, making them legal.
Non-Fungible Tokens
NFTs are unique, blockchain-based digital assets. While the market for trading NFTs has declined since the onset of the digital tokens, they have found a home in iGaming, as multiple providers have based games around the idea.
Players can customize and collect their own NFTs, giving them a reason to keep coming back, and as more developers introduce NFT-based games, more players will keep looking for gaming options that feature the blockchain tokens.
To learn more about how and why iGaming brands should be doubling down on personalization, the kinds of regulatory shifts you can expect in 2025 and how NFTs are playing a bigger role in iGaming, download your copy of the Slotegrator iGaming Trends 2025 Report HERE
