Smartico.ai, leading gamification and CRM platform provider, and Hybrid Interaction, experts in CRM consultancy, are combining their strengths to deliver premium managed services to iGaming clients.
Smartico clients can now use Hybrid Interaction’s expertise to optimise player marketing operations, personalised CRM strategies and retention programs across global markets.
By leveraging the knowledge of Hybrid Interaction alongside Smartico’s technology, operational efficiency and player engagement are enhanced and boosted.
With decades of experience and over 200 successful projects, Hybrid Interaction brings a wealth of knowledge to the table. Both Smartico and Hybrid Interaction are exhibiting at ICE 2025, offering operators the chance to discover more about the collaboration.
Yuval Mechoullam, Co-Founder & CBDO of Smartico, says: “Operators now have an unparalleled opportunity to optimise their operations with a combined offering that brings together Smartico’s technology and Hybrid Interaction’s expertise. We ensure that every client gets the most out of the tools at their disposal through a results-driven approach.”
Shahar Attias, CEO of Hybrid Interaction, adds: “Gamification is the buzzword of 2024 in iGaming, and as Hybrid Interaction is made up of the industry’s leading CRM experts, by harnessing Smartico’s enhanced engine, we are able to materialise our innovative strategies and boost our joint clients’ LTV and player engagement”
