With its relocation from London, ICE 2025 promises to be bigger and more dynamic than ever, drawing a record-breaking number of attendees and exhibitors, and SOFTSWISS comes to Barcelona with its new creative concept, Hungry for Success?
The idea is brought to life through a powerful shark image symbolising strength, leadership and technological superiority. Sharks do not just go with the flow, they lead. Similarly, SOFTSWISS leads the industry by navigating its partners to success in iGaming.
SOFTSWISS will highlight all the updates of its award-winning product portfolio, including the three most recent solutions:
Lotto Software Enabling betting on over 300 popular lottery draws worldwide.
Retail Betting Solution Platform for diverse offline betting activities, including sports, horse racing, lotteries and casino games.
Horse Racing Module SOFTSWISS Sportsbook feature that enables flexible fixed-odds betting with customisable features like race cards, silks and diverse bet types.
Vitali Matsukevich, COO at SOFTSWISS, says: “ICE Barcelona is a unique opportunity to connect with our industry leaders, showcase our latest breakthroughs and share our vision for the future of iGaming.
“The new location adds an exciting dynamic and positive anticipation of the expo, and we look forward to engaging with the leaders of the iGaming community that ICE brings together. We also hope our partners and guests will appreciate our new technological approach to the exhibition stand.”
For the 2025 exhibition season, SOFTSWISS is going beyond the current industry trend of 3D content, stepping to the next level by launching 360° panoramic content to bring the creative concept to life. A brand-new technological stand will feature light show elements and Extended Reality (XR) activities to provide ICE visitors with an immersive experience.
SOFSWISS will be at Stand 2G42 and partners, clients and industry professionals can book a meeting HERE
