iGBL!VE24 saw international technology company, SOFTSWISS, introducing the most daring of creative exhibition marketing concepts.
In acknowledgement of the city that hosted this exhibition for many years, SOFTSWISS delivered a light-hearted tribute inspired by one of Amsterdam’s most iconic symbols, its Red Light District.
The SOFTSWISS team of 60 experts held almost 200 meetings over two busy days, with media naming the company’s stand among the most ‘eye-catching’!
An entirely new approach to the exhibition stand design was implemented. Within a 160sqm area, the company immersed itself in the atmosphere of one of Amsterdam’s most iconic locations. Music, lighting, visual content and gourmet treats engaged nearly all the senses of visitors, creating a memorable and captivating experience.
With each press of a big RED button, the stand transformed into an AV-themed experience for 15 seconds. The team created this dynamic effect using three tonnes of professional stage equipment and 70sqm of LED screens.
A renowned local confectionery prepared an exquisite delicacy for guests, 24kg of chocolate-covered strawberries. As an added element of surprise, participants drew cards with the names of gifts from a velvet bag.
Andrey Starovoitov, Co-CEO at SOFTSWISS, says: “We took a bold step by trying something very unconventional, and it paid off. Our stand stood out significantly at the exhibition, thanks to a unique and creative concept that garnered praise from partners and captured the attention of attendees.
“This might be the most striking concept we have implemented to date!”
SOFTSWISS is now gearing up for the esteemed SBC Summit Lisbon. Partners and visitors can expect an equally exciting concept that will fully capture the festive atmosphere of the company’s anniversary year.
