On July 21st, 15 years ago, SOFTSWISS began its journey in the iGaming industry. Now, as the company celebrates this special birthday, we can reflect on SOFTSWISS breakthroughs that revolutionised iGaming.
Cryptocurrency Pioneers
In 2013, SOFTSWISS were first to leverage the potential of digital currencies, leading the way for their integration into the iGaming industry. Research states that crypto payments represent a long-term trend profoundly influencing the dynamics of online gambling. In Q124, the Crypto Bet Sum demonstrated growth of over 20% year-on-year.
Unrivalled Game Portfolio
For almost nine years, SOFTSWISS has built up the biggest game portfolio in the industry. The SOFTSWISS Game Aggregator recently passed 23,500 games from over 270 providers. Offering unique player engagement tools, the SOFTSWISS Game Aggregator now powers more than 1,000 iGaming brands.
Unique Product Ecosystem
SOFTSWISS has built a comprehensive product ecosystem that enables operators to create an iGaming business of any scale from scratch. Their unique blend of technology and service has enabled SOFTSWISS to gain proven client recognition. According to research by world-leading marketing agency Kantar, SOFTSWISS has achieved a 93% customer satisfaction rate for its Game Aggregator and a 91% satisfaction score for Affilka by SOFTSWISS.
Leadership in Research
SOFTSWISS’ expertise has led to it becoming a pioneer in the comprehensive research of various iGaming verticals. Over the past three years, more than 20 industry reports have been published, each garnering increasing interest. The 2024 iGaming Trends Report became the most sought-after, with over 3,000 downloads.
Pole Position in Brazil
In 2024, SOFTSWISS appointed Rubens Barrichello as Non-Executive Director in Latin America. Valuable insights from another highly competitive field, business tips and advice regarding Brazilian business culture are now available for all iGaming stakeholders.
Marketing Innovation
In 2022 and 2023, SOFTSWISS unveiled the Bringing the Heat and Grab Success marketing campaigns. Held in Malta, these have made a lasting impact on the discerning iGaming audience and resulted in SOFTSWISS securing the B2B Marketing Campaign accolade at the esteemed EGR M&I Awards two years in a row.
Player Protection
SOFTSWISS advances led to the creation of an automated Risk Scoring Tool, detecting suspicious player activity and setting a new standard of player welfare. The innovation was rewarded at the SiGMA Africa Awards in the Responsible Gaming Category.
Social Responsibility
Over the past three years, SOFTSWISS has invested millions of euros in charitable initiatives. In 2024, in response to the most devastating flood in Brazilian history, SOFTSWISS launched a multi-phase charity project, providing immediate aid to those affected and organising long-term support for the region’s recovery. Additionally, SOFTSWISS initiated a campaign inviting wider industry assistance.
Ivan Montik, Founder of SOFTSWISS, summarises these achievements: “Such meaningful evolutionary changes are a credit to the SOFTSWISS talented experts. Personally, I am immensely proud of having built an exceptional team.
“Despite having no prior experience in the iGaming industry, their knowledge, innovative approaches and creative thinking have made them highly sought after by our competitors. We have the most cohesive and ethically sound team in the industry.”
