The much-anticipated new edition scrutinises major trends, classified into specific the groups of Technology, Regulation, Marketing and Business Development.
Technology: According to the SOFTSWISS survey, iGaming stakeholders rate the importance of AI and Machine Learning as 8.2 out of 10 and cybersecurity professionals rank AI-powered attacks as a top threat. The solution can be investment in AI-powered threat detection systems that analyse large volumes of data in real time, detect anomalies and prevent potential fraud.
Regulatory: The global framework is marked by growing fragmentation, with each region introducing increasingly specific compliance requirements that span various aspects of business development, from taxation to player protection. In 2025, a company’s ability to swiftly adapt to these regional differences will be crucial to its success.
Marketing: Brand Awareness will be essential for long-term growth, driving visibility and player loyalty. Survey participants identified the top marketing channels for 2025 as influencer partnerships, affiliate marketing, SEO and paid advertising.
Business Development: Mergers and acquisitions have been a significant trend for several years and this will continue in 2025. Through strategic partnerships or acquisitions, operators can enter new markets, acquire new technologies or expand product portfolios.
Valentina Bagniya, CMO at SOFTSWISS, says: “Understanding the trends shaping the future of iGaming is essential when planning next year’s strategy.
“As a leading industry expert and trendsetter, SOFTSWISS recognises these emerging directions and takes responsibility in offering a visionary iGaming Trends 2025 Report for the needs of the whole community”.
Download your FREE COPY of the Report HERE
