Splash Tech, leading provider of free-to-play (FTP) solutions, has signed a deal with operator group Rootz to power its Wildz Sports brand with a series of activation and engagement games.
The agreement leverages Splash Tech’s integration with sportsbook platform provider Altenar and will see a series of daily and weekly FTP games appearing on the recently launched Wildz Sports sportsbook. These include Daily Predictor and Pick 6 contests and cover a variety of events including football, ice hockey, cricket, rugby and all US sports.
All Splash Tech games will launch directly into the Wildz Sports sportsbook through Altenar, with each featuring Betslip Deeplinking to maximise conversion rates.
Adam Wilson, CEO at Splash Tech, says: “Our platform partnership with Altenar enables us to be very flexible and agile when it comes to delivering these products across multiple sports, to encourage repeat play and to make it as easy as possible for players to go on to place real-life bets on their selections.”
Mark Simmonds, Head of Sports at Rootz, adds: “Splash Tech has carved out a niche in the market by providing high-quality FTP games that engage with a wide cohort of customers.
“It is pleasing to have agreed a partnership whereby we will be able to roll out these games on a regular basis, driving engagement and loyalty within the Wildz Sports brand.”
