Trumo Finance Oy, customer-centric provider of instant open banking payment solutions, is now operational in the Finnish iGaming market. With a focus on local market expertise and regulatory compliance, Trumo aims to redefine payments for operators.
Finland announced reforms to its iGaming licensing system, set to take effect by early 2026 and licensed operations to commence on January 1st, 2027. With a market size of €1billion, Trumo has strategically launched ahead of these changes.
Regulated by the Finnish Financial Supervisory Authority (FFSA), and with its head office in Helsinki, the business was explicitly set up to service the Finnish market by co-founders Martin Prantner, who has 20+ years in iGaming, engineering and scale-up businesses, and Sari Aitokallio, former co-founder of Finnplay Technology.
The leadership team also comprises Roope Lindroos, who has experience in fintech and payments across multiple markets. Together, their diverse expertise positions Trumo to redefine instant open banking payment solutions for Finnish iGaming operators.
Martin Parntner, CEO, says: “Finland has been slow to reform its iGaming market from a monopoly to a licensed-based system. Trumo is here to help operators meet the new compliance and licensing standards while offering players a seamless payment experience.
“Our team, with over 50+ years of collective experience in fintech, open banking payments, iGaming and engineering solutions in Finland and the wider Nordics, is well-equipped to navigate the evolving landscape.”
Roope Lindroos, CCO, adds: “We have seen a shift in attitude and corporate values in other Nordic regulated markets. The biggest operators and suppliers in the market now fully operate under the established licensing scheme.
“This will be the same in Finland, whereby to make the regulation work, extra responsibility is put on payment suppliers to only work with fully regulated operators that have the highest ethical standards and embrace AML and safer gambling.
“With our team’s combined heritage in Finland, and our main hub in Helsinki combined with our R&D Centre in one of the world’s leading Fintech centres, Tallinn, Estonia, we are confident that we can offer superior solutions in the payments vertical, setting a new standard in the industry.”
