WA.Technology has announced that Dave Hickey, Director of Sports Operations, has been promoted to Commercial Director.
This appointment highlights WA.Technology’s commitment to strengthening its leadership team as it continues to drive growth in emerging markets and expand its footprint globally.
Since joining WA.Technology in November 2022, Dave Hickey held several key leadership positions in the Sportsbook, Commercial and Managed Services divisions. He has played an integral role in refining WA.Technology’s sportsbook products as well as delivering new commercial opportunities.
In his new role, Dave will be responsible for setting, defining and implementing WA.Technology’s commercial strategy across the entire business – from sportsbook and casino to affiliation and fantasy sports. He will focus on driving revenue growth, fostering partnerships and delivering bespoke, localised solutions to WA.Technology’s partners.
Dave will also be pivotal in identifying and closing new business opportunities in key target regions, including Africa, Brazil and Latin America.
Dave Hickey says: “I have had the pleasure of working with such a talented, innovative team and I cannot wait to bring those insights to this new role as we forge new avenues for growth in 2025.
“I am particularly looking forward to tapping into the extensive data sets that we have at our disposal, which will ultimately help take our business from strength to strength as we better understand market trends and player preferences, allowing us to empower our partners in achieving greater success.”
