SBC Summit Malta (June 10th to 12th, 2025) is the new identity of SBC’s Malta-based conference and exhibition, replacing CasinoBeats Summit and signifying a progressive new era for the event.
Prompted by recent changes in Malta’s event sector, this strategic shift has enabled SBC to broaden the event’s scope and strengthen its alignment with the organisation’s global line-up of events.
CasinoBeats Summit has been known for its focus on game development and marketing, providing exclusive insights into the technical aspects of the casino industry through specialised panels and workshops. The newly rebranded SBC Summit Malta will significantly expand this agenda, moving beyond a casino-centric format to cover all gaming verticals.
The existing Game Developer Awards will be reintroduced as SBC Awards Europe, featuring an expanded range of categories to celebrate innovation across all gaming sectors while preserving its commitment to honouring exceptional casino titles.
The event will also include INFINITY Malta, the popular EDM party that features celebrity DJs such as Afrojack, Alok, Darude, Don Diablo, Dubdogz, Miss Monique and Steve Aoki.
Rasmus Sojmark, Founder & CEO of SBC, says: “SBC Summit Malta represents a step forward in our mission to create comprehensive events that serve the entire gaming community.
“Through SBC Summit Malta, we are reaffirming our commitment to Malta with a standout event that keeps the focus firmly on driving key business opportunities for our delegates.
“Every part of the event is designed to give attendees meaningful connections, practical insights and real opportunities to achieve their business goals.”
Apart from covering all things casino, the 2025 agenda will incorporate panels on sports betting, payments and affiliation, alongside enhanced regulatory discussions and market overviews.
Workshops will continue to be a focal point, delving into subjects such as VIP player acquisition and retention, game design, bonus abuse, technology and the latest SEO trends.
This event will also welcome a more diverse audience, with 5,500 delegates, including 2,000 operator representatives spanning disciplines such as payments and product specialists, across both casino and sports sectors. The 2025 event will also feature 750 affiliates, fuelled by a significant rise in affiliate and marketing professional participation, which saw nearly 50% growth in 2024.
Rasmus Sojmark adds: “By aligning SBC Summit Malta with our established events, SBC is creating a cohesive global ecosystem of gaming conferences that deliver exceptional value to participants.
“The repositioning enhances Malta’s role as a key player in the industry landscape while reinforcing SBC’s commitment to providing a unified platform for innovation, collaboration and growth across all gaming verticals.”
